An extensive study into loyalty programs has revealed some surprising insights and led us to create our own SEO referral/loyalty program. Did you know? 88% of us are part of a loyalty program or have a loyalty card 4 out of 5 consumers
Search engine strategists have worked countless hours performing in-depth tests to determine how to optimize their clients’ website. They optimize keywords for mobile and desktop searches. Google Business pages are created. At the end of each day, clients are happy,
In today’s competitive search world, there’s always someone working hard to discredit your hard work. Organic SEO, when executed properly, can save your company money, increase customer engagement, and bring true value to your web property. It also levels the playing
As 2018 forges on, the importance of HTTPS in Chrome picks up steam. After years of pushing for 'secure by default' web sites, Google will now identify insecure sites in the Chrome browser beginning mid-Summer. Designed to ward off ‘man in
What comes to mind when you read about “artificial intelligence?” Perhaps you think of chatbots that can respond to humans in real time, learning from their responses. Or maybe you’re thinking of the intelligent machines making millions of automated stock trades every
Google is known to prioritize user experience above all. With each algorithm update, its search engine sheds a substantial number of irrelevant results to place sites offering quality content higher search rankings. This time around, Google makes a move to
A robust online marketing strategy has lots of moving parts. There are social media for keeping in touch with your audience, email marketing to send them timely updates, and blogging to build your brand’s authority in your industry. There are
Online marketing is all about tapping into traffic sources to bring in potential customers for your brand. Aside from direct traffic (users who type in your URL), some of the primary sources of traffic include paid search, social media, email
Traffic may measure the popularity and prestige of a website, but profitability is ultimately decided by conversion rate. Remember that monetization not only makes sense for e-commerce stores, affiliate sites, and business websites. As a blogger, you deserve to be
Social media is one of the fundamental promotion channels in today’s online marketing industry. It allows you to connect with your target audience on a personal level, establish your authority as an information source, and give your brand a voice