Google is known to prioritize user experience above all. With each algorithm update, its search engine sheds a substantial number of irrelevant results to place sites offering quality content higher search rankings. This time around, Google makes a move to make the search experience even better for mobile users. Back in 2015, Google officially announced that more search users are coming from mobile devices than personal computers. Consequently, they integrated mobile-friendliness in their ranking algorithms—rewarding websites that have mobile optimization while de-valuing those without. That is when digital a majority of marketers scrambled to implement mobile optimization in their existing sites as well as
A robust online marketing strategy has lots of moving parts. There are social media for keeping in touch with your audience, email marketing to send them timely updates, and blogging to build your brand’s authority in your industry. There are also Search Engine Optimization (SEO) and Pay-Per-Click advertising (PPC) to help you reach a broad audience. Today, startups and SMEs have a hard time deciding whether to focus on SEO or PPC, especially since they overlap in the same channel (for paid search ads). While veteran marketers and thought leaders can debate all they want on which is better, this article will help you
Online marketing is all about tapping into traffic sources to bring in potential customers for your brand. Aside from direct traffic (users who type in your URL), some of the primary sources of traffic include paid search, social media, email marketing, display advertising, and organic search. According to statistics, direct traffic accounts for anywhere between 36-45% of all traffic. However, direct traffic mostly comes from previous customers and people who were exposed to your offline marketing strategies. As far as online marketing strategies are concerned, organic search is the best source of traffic by a mile; accounting for 33-37% of your web traffic. In comparison,
Traffic may measure the popularity and prestige of a website, but profitability is ultimately decided by conversion rate. Remember that monetization not only makes sense for e-commerce stores, affiliate sites, and business websites. As a blogger, you deserve to be rewarded for the time, effort, and talent spent in building your site. Without further ado, here are five of the best practices that will help you monetize your website: 1. Build Efficient Forms Forms incorporate interactivity with any site—thus, making the experience more "complete" for your audience. However, they can be tedious for your audience to fill, especially if you are asking for too much information.
Social media is one of the fundamental promotion channels in today’s online marketing industry. It allows you to connect with your target audience on a personal level, establish your authority as an information source, and give your brand a voice in the social community. However, several mistakes can prevent you from reaping the full benefits of social media marketing. They may even cause your company to lose face if you fail to rectify the situation fast. To avoid this, here are seven of the worst mistakes you can make in social media marketing: 1. Not Having a Consistently Approachable Brand Voice A lot of online brands