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After you have advertised your company’s products or services, the first thing people do is to make a search on Google for your website.

A website is one of the most vital factors in the success of your marketing strategy. Not only does it contain all of the information pertinent to your business, but it is also one of the easiest avenues for potential customers to reach you. Over the years, efforts in marketing have grown and advanced with technology. Now all kinds of tools and digital marketing efforts like blogging and social media marketing work in and at the same time as the website you have created for your company.

If you are already looking into Sydney digital marketing services or maybe an SEO guide for beginners, you need to understand what it is and how it can affect your business, and we are here to help you with that.

What is Web Design and Development?

Web design and web development are two different specializations, but both pertain to building a website.

Website designers concern itself with the aesthetic factor in making websites and its usability. They use visual tools such as Adobe Photoshop to create a layout for the site. Designers take many factors into account, foremost of which is the branding of the company. They want to make sure that the identity of the company is seen in the design. Whenever they do a quality check, they need to see that the website copy and the design are consistent with the message they want to say. The website design needs to be clean and consistent all throughout.

Website developers, on the other hand, are primarily programmers. They make use of different programming languages such as HTML, JavaScript, CSS, PHP, and so on to complete the design envisioned for the website. Once developers receive the design, they break it down into codes and then use which programming language would be appropriate for it.

When it comes website platforms, it always depends on what kind of content you are going to publish. The recommended platform, however, is WordPress because you can make use of countless plug-ins to help optimize your website, it is the largest content management system, and you can even create custom plug-ins.

For e-Commerce sites, Magento is the perfect platform for you. It offers tons of features which includes promotions and coupons, an active user forum, and you can easily customize features because the platform is written in PHP. What’s more is mobile version is also available.

Why Do Businesses Need Web Design and Development?

Whenever companies make marketing strategies for their business, it almost always boils down to brand identity.

Whether you are a start-up or a business that has existed for a long time, you have already worked on the kind of identity you want to be portrayed in different marketing and advertising avenues. This same traditional principle is true for digital marketing because there are thousands of websites out there and you need to make your site unique to your company.

This is where web design and development comes in. They are responsible for translating your unique identity to your website so that when people see even just the colors of the company, they will know that it is you.

It is a strategy that can be associated with top-of-mind marketing technique. Once you have built that identity, it would be easy for people to recall you and your product. This has been the goal of a lot of companies, even those that have already made it big already.

Why Should You Choose Elite SEO Sydney?

Web design and web development are not exactly easy tasks. Both are highly specialized jobs that require a person to be extremely adept with software and computer languages.

Elite SEO Sydney is a digital marketing company that promises to deliver top quality websites for your business. Our skills in building websites and the knowledge that we have about the digital marketing industry drive us to perform efficiently and to provide only the best in digital marketing services.

So after you have ironed out your marketing strategies, consider building or improving a website that will show your company’s uniqueness. A business needs a website that can go beyond just having an Internet address; it needs one that shows the world which the company is. For this, you should choose only the best digital marketing agency, choose Elite SEO Sydney.