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Google AdWords is perhaps the biggest name in the PPC industry. With Google handling over 90% of global organic search traffic (1.5 billion searches per day), AdWords remain one of the fundamental monetization pillars for online brands. However, given its popularity, it is also one of the most expensive.

With AdWords, you can gain instant exposure in popular search terms. As an advertiser, you start by looking and bidding for keywords you want your ads to appear for. Some of the most in-demand keywords will allow you to reach a ton of traffic without spending months on Search Engine Optimization.

However, the amount you bid is not the only factor that wins you ad placements. Take note that Google also considers your quality score, which depends on some variables. For example, the click-through rate directly reflects the likelihood of organic traffic clicking your ad. This metric can be improved by optimizing your ad copy, headline, call-to-action, and visual content strategy. The relevance of your landing page is also critical as it affects the bounce rate, conversion rate, and overall user experience factor.

Why You Need AdWords Management

It is standard for online entrepreneurs and small blogs to self-manage their AdWords accounts. Unfortunately, they often underestimate the time, effort, and research it takes to develop a solid strategy for AdWords. Without careful planning, you may end up bidding for the wrong keywords and wasting money reaching the wrong people. Given the burgeoning cost of each click, you will be leaking money like a faucet.

Benefits of a Solid AdWords Management Strategy

Here are some of the benefits of our AdWords Management Service:

1. You will Work with Proven Professionals – With a professional AdWords management team, you will have all the fundamentals covered such as keyword research and ad submission while you focus on other areas of your business. Professional PPC management teams work with time-tested and data-driven strategies that are guaranteed to bring real results. Furthermore, the grunt work will be handled by a team of copywriters, analysts, and content creators.
2. No Room for Guesswork – In the PPC industry, AdWords is the playground of your biggest competitors. These companies most likely employ professional AdWords management and leave nothing to chance. Remember that successful PPC campaigns require comprehensive knowledge of all the variables for success. Every single detail must be woven together seamlessly to establish an effective system.
3. Profit-Driven Keyword Strategy – Our AdWords management strategy includes a set of well-targeted keywords aligned with the content you have to offer. However, you cannot just buy off all the in-demand keywords without a bidding strategy in place. Furthermore, you need to focus on developing the right landing pages
4. Constant Optimization – Our team will work around the clock, monitoring your campaigns to ensure the best practices are being implemented vigilantly. We will also launch split tests to speed up progress and maximize success.

Why You Need Elite SEO Sydney

In every endeavor, you need those who are willing to work as hard as you. You do not stop improving even if you start raking in the cash. Elite SEO Sydney is your one-stop shop for your inbound and outbound marketing needs. We are a Sydney digital agency, and AdWords management is one of our specialties.

Already using AdWords? We also offer auditing and optimization services for active AdWords accounts. If you feel like your current PPC strategy is not working for you, your best bet is to have a team of professional SEM/PPC consultants review your AdWords strategy for weaknesses. They will also help you identify “low-hanging fruit” opportunities, assess your bidding strategy, and conduct competitive research to maximize your results.